SBJ 20th Anniversary
Cover story
A look at covers we’ve produced during the past two decades
SBJ’s beginnings as something you could flip through date to December 1997, when a handful of people pieced together a prototype to introduce the concept to the sports industry. Current staffers Misty Berry, Tom Stinson and John Lombardo even played a role in putting together the 16-page precursor. Four months later, in mid-April of 1998, SBJ’s still-developing staff did a trial run to make sure we had the process down before flipping the switch on the real deal. Good thing, too. We missed a prominent typo in one of the front-page stories. Finally, on April 27, 1998, we went live with our premier issue, a 60-page book that included a 20-page special report titled “Stadiums: Today’s Bargaining Chips.” My, how things haven’t changed.
1997 Prototype
1998 Trial Issue
1998 First Issue
January 1999
July 2000
September 2001
January 2002
April 2003
July 2004
June 2005
May 2006
August 2007
November 2008
July 2009
March 2010
August 2011
October 2012
July 2013
September 2014
January 2015
February 2016
January 2017
February 2018
