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Volume 21 No. 47

Monday, April 2, 2018

Volume 20 No. 48

A-B’s sponsor shocker

Anheuser-Busch InBev is instituting incentive clauses within its deals as they come to term and offering properties as much as a 30 percent bonus if specific on-field performance and marketing criteria are met or surpassed.

Timing right for NeuLion, Endeavor deal

Endeavor’s surprising acquisition of NeuLion last month reaffirmed a long-held dictate in dealmaking: It’s all about timing.

NFL considers selling data for overseas betting

The NFL is considering selling its scoring and playing data to gambling houses overseas, even if the Supreme Court does not overturn the ban on domestic sports gambling outside Las Vegas.

How does Topgolf stay on target?

The company is the darling of the golf industry but faces challenges as it takes its growth to the next level.

Champions 2018: Paul Beeston

In our final installment of this year’s class of Champions, we show how Beeston has been the heart and soul of baseball in Toronto.

Wasserman signs new pro Ledecky

Five-time Olympic gold medalist swimmer Katie Ledecky has chosen Wasserman to manage her new commercial career, giving the agency Team USA’s most marketable athlete currently expected to compete at the 2020 Tokyo Olympics.

Tim Shriver puts spotlight on Special Olympics

“I never planned to be a full-time professional in Special Olympics. But former director Mike Feldman made the case to me, saying, ‘There’s no better education platform in the world than this one.’“