Marketing and Sponsorship

Vertagear settles in with another NBA 2K team deal

3.26.2018

Bucks Gaming, the esports division of the Milwaukee Bucks, has signed its first sponsorship deal with gaming chair brand Vertagear. Bucks Gaming is a charter member of the NBA 2K League set to open in May.

Vertagear will become the official gaming chair of Bucks Gaming and will outfit the team’s practice facility. Also, Vertagear will activate through branded content, player testimonials and, hopefully, a Bucks Gaming-branded chair, said Colin Hayes, the Bucks’ director of business development.

Vertagear, which already signed a similar deal with Monumental Sports & Entertainment’s Wizards District Gaming in February, sells chairs that range from $300 to $900, according to its website.

— Ben Fischer

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