PGA Tour gives fans 3-D look through AR app
The PGA Tour is launching its first augmented reality app that will deliver 3-D interaction with featured holes from various tournaments. The rollout of the PGA Tour AR app will begin this week during the first round of the Arnold Palmer Invitational.
The app will be available initially on iPhones and iPads. It will work through each device’s camera. Users will point their device toward any flat service and on their screen see a 3-D perspective of the featured holes and shot trails, and have the ability to compare shots between golfers.
In addition to the Arnold Palmer Invitational, the AR function will be featured at the Players Championship and the Tour Championship, with plans to eventually feature at least one hole for the app at every event on the tour’s schedule.
“Initially we will have six holes where you can see that hole in a 3-D view that allows you to see the elevation changes,” said Rick Anderson, chief media officer for the tour. “As you are looking at it, you can pull data that shows where different players hit their shots. Eventually, you will be able to look at the app and see shot trails with live data.”
The app later this year will be updated to provide an on-course AR experience where fans at a tournament will be able to hold up their device in front of any hole and the technology will display shot trails for selected players live or during a past round.
Mastercard is the official launch partner of the PGA Tour AR app, which will be available for free through the iTunes app store. Mastercard will have exclusive branding within the app and will showcase the app in fan areas at Bay Hill Club and Lodge during this week’s Arnold Palmer Invitational. Possible Mobile, part of the creative agency Possible, worked with the tour to develop the app.
The rollout is the latest high-tech initiative by the tour to attract and engage more fans.