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FanAI digs deeper into fan behavior for more precise view

When Dr Pepper wanted to find the right fit in the evolving world of esports, its marketing agency hired a little-known data analytics firm that lined the soda maker up with not just a specific team (TSM), but a player (Søren Bjerg).   Within a few weeks of the sponsorship ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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