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Volume 20 No. 42
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2. SeatGeek enters the big four leagues with deals with the New Orleans Saints and Pelicans. Is there more to come?

SeatGeek’s deal with the Pelicans is its first with an NBA team.
Photo by: GETTY IMAGES
The ink was barely dry on the NFL deals with Ticketmaster and StubHub, complete with various designations giving them preferred and authorized status for football ticketing, when New York-based upstart SeatGeek narrowed the value of those rights. After previously signing deals with Major League Soccer and several of its teams, the company and its mobile-focused SeatGeek Enterprise platform last November signed its first NFL and NBA primary deals with the New Orleans Saints and Pelicans. Both agreements will take effect this fall.

SeatGeek, backed by more than $150 million in venture capital and last year’s purchase of Israeli ticketing software company TopTix, intends to pick up more agreements in the big four of North American sports leagues as individual team deals expire.

“We’re confident this is just the beginning of a movement across the industry,” said SeatGeek co-founder Russ D’Souza.

SeatGeek (New York)
Partners
 MLS and LAFC, Minnesota United FC, New York Red Bulls, Portland Timbers, Seattle Sounders, Sporting Kansas City
MLS National Sales Center powered by SeatGeek (the league’s sales center in Blaine, Minn.)
 New Orleans Saints
New Orleans Pelicans
Boston College athletics
Source: SportsBusiness Journal research