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Volume 20 No. 42
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10. AXS blends primary and secondary ticketing

The Rockets are one of AXS’ clients using its FanSight product blending primary and secondary ticketing.
Photo by: GETTY IMAGES
The traditional lines between primary and secondary ticketing have been eroding for several years through efforts such as Ticketmaster’s TM+ and, more recently, StubHub offering an all-in-one destination for the 76ers with the aid of longtime partner Paciolan. AXS has now thrown its hat into the ring with the arrival of its FanSight product that blends primary and secondary into a single purchase flow combined with advanced, row-by-row seat views.

The offering, roughly a year in development, is being rolled out for several AXS client NBA teams, including the Houston Rockets and Los Angeles Clippers, and will ultimately become the company standard. “For us, it’s all the train tracks coming together,” said Brian Peunic, AXS senior vice president of sports. “We think it’s a big deal to remove as many barriers and allow a fan to purchase in a single flow like this.”

AXS (Los Angeles)
Partners
 AEG Facilities*
Houston Dynamo, Los Angeles Galaxy*, Real Salt Lake
 Denver Nuggets, Houston Rockets, Los Angeles Clippers, Los Angeles Lakers*, Minnesota Timberwolves
Los Angeles Kings*, Vegas Golden Knights
WNBA Los Angeles Sparks, Minnesota Lynx
Five AHL teams
Ford Field
Infinite Energy Arena
Staples Center*
StubHub Center*
Target Center
Valley View Casino Center*
ATP/WTA BNP Paribas Open*
College football DXL Frisco Bowl
Source: SportsBusiness Journal research