’Bama’s championship logo celebrates its 17 titles
When a school claims 17 national championships in football, as Alabama does, crafting a unique logo can be a challenge. But IMG College Licensing used some of the elements around the Crimson Tide’s latest title, like the new Mercedes-Benz Stadium and the number 17, to build out the new mark.
Logos for each possible champion are needed before the game so that licensees can produce product in time for postgame celebrations.
IMG credited its team of Port, John Gregory, Nathan Wester and Steven Guye in creative support, and Tyler Stinnett, Eric Cheek and Kaitlyn Burrow on the account team.