SBJ/Jan. 8-14, 2018/In Depth

The agency perspective

From the NFL to esports to analytics, five agency heads discuss where the sports marketing industry is heading.

One of Webster’s definitions for “agency” is a “thing through which power is exerted or an end achieved.” When it comes to negotiating or leveraging sports sponsorships for America’s largest consumer brands, agencies are where much of the strategy is hat...

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