No. 40 — Indra Nooyi / Adam Harter
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Chairman & CEO
Vice President, Marketing and Cultural Connections
CHANGE FROM 2016: +4PepsiCo has one of the biggest marketing footprints across sports, with NBA, NFL and NHL deals and numerous team sponsorships. In 2017, Pepsi gilded the lily with the addition of the Washington Redskins, which had been a Coke-sponsored team for 84 years. Dak Prescott and Aaron Judge joined an already impressive roster of athlete endorsers.