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Volume 21 No. 26
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No. 40 — Indra Nooyi / Adam Harter


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40


indra nooyi

Chairman & CEO

PepsiCo


adam  
harter

Vice President, Marketing and Cultural Connections

PepsiCo

CHANGE FROM 2016: +4

PepsiCo has one of the biggest marketing footprints across sports, with NBA, NFL and NHL deals and numerous team sponsorships. In 2017, Pepsi gilded the lily with the addition of the Washington Redskins, which had been a Coke-sponsored team for 84 years. Dak Prescott and Aaron Judge joined an already impressive roster of athlete endorsers.


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