SBJ/Dec. 11-17, 2017/Leagues and Governing Bodies

Oh what fun it is: NBA x 5 on Christmas

New promotion, sponsor activations tout the five-game holiday lineup

The NBA will roll out a new spot and sponsorship activation around its Christmas Day games as the league ramps up promotion for one of its biggest days of the season. The 30-second Christmas Day “I’m Why” spot will debut Thursday during the TNT NBA doubleheader featur...

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