Making meaningful connections, telling stories effectively, leveraging data: Topics like these were on the table at the Stadium Sports Marketing Symposium Nov. 1-2 in New York City. Stars in the business like Greg Norman and representatives of brands such as Samsung, Mastercard and Corona shared their views from the stage.
PHOTOS BY MARC BRYAN-BROWN
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The opening panel, “Eyes Wide Open: What’s Keeping You Up at Night?”: The NFL’s Renie Anderson, the NHL’s Keith Wachtel, Optimum Sports’ Tom McGovern, moderator Terry Lefton of SBJ/SBD, Stadium’s Dan Scalia and AT&T’s Mark Wright.
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From a panel on athlete endorsements: Moderator Mori Taheripour from the Wharton School, Olympic fencer Ibtihaj Muhammad and Wasserman’s Lindsay Kagawa Colas
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UM Worldwide’s Chad Stoller on reaching
millennials and Gen Z
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Mastercard’s Raja Rajamannar
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The Dallas Cowboys’ Joe Simler (left) and Scott Erdmann and Learfield’s Sophia Kelly
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The NBA G League’s Malcolm Turner
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John Alvarado of Constellation Brands’ Corona
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Young attendees from the High School of Sports Management
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Werner Brell of Samsung Electronics America
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Golf hall of famer and entrepreneur Greg Norman speaks during an onstage interview with SBJ/SBD Executive Editor Abe Madkour.
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