SBJ/Oct. 30-Nov. 5, 2017/Marketing and Sponsorship

Aston Martin sponsoring debut of ‘jockey cam’ at Breeders’ Cup

This year’s broadcast of the Breeders’ Cup on NBC will feature star jockey Mike Smith wearing a “jockey cam,” sponsored by British luxury automaker Aston Martin. Financial terms of the deal were not announced. Aston Martin is in its second year as a sponsor of th...

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