Menu
Marketing and Sponsorship

Penske holds manufacturing summit

When Team Penske executives were courting Japanese tool company Tungaloy to become a partner of the race team last year, Tungaloy executives had a clear goal in mind if they were to sign up.

Tungaloy wanted to increase the amount of tools it sold to Japanese manufacturing giant Mazak, which has been with Team Penske for more than 25 years.

Fast forward to Aug. 30 of this year, and Tungaloy finally got its chance when the team hosted its first Manufacturing Technology Summit at its team headquarters outside Charlotte. The summit was a new iteration on prior get-togethers the team has hosted that focused on business-to-business opportunities, but it was the first one that brought together sponsors that were solely focused around manufacturing.

Tony Starnes, northeast regional manager of Tungaloy America, said that Tungaloy made solid inroads with Mazak executives at the conference.

“Our goal ultimately is to be involved in Mazak’s new machine sales where a new machine has Tungaloy tooling on it,” Starnes said. “We had that conversation at lunch that day, and we’re kind of moving forward with some ideas of how we can do that.”

Jonathan Gibson, Team Penske’s vice president of marketing and communications, said the event was another way to provide value for the team’s partners. He said the team is gearing up for its next partner summit, which will be held in October at Google headquarters.


SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2017/09/18/Marketing-and-Sponsorship/Penske.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2017/09/18/Marketing-and-Sponsorship/Penske.aspx

CLOSE