SBJ/August 21-27, 2017/Leagues and Governing Bodies

NASCAR feeling the retail squeeze

Pressure on stores, consumer packaged goods cutting into the sport’s sponsorship base

The struggles of traditional retailers, and the vendors that sell products in their stores, is adding to the challenges NASCAR teams face in the search for sponsors. Target’s decision to not renew its sponsorship with Chip Ganassi Racing marked the latest big departure from a spor...

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