Photo by: ELEAGUE
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ELeague
STYLE POINTS:
Turner Sports and WME-IMG turned a rare trick with ELeague: Bring a beloved esports property — “Counter-Strike: Global Offensive” — onto linear television with a concurrent sales, sponsorship and promotional push, while not alienating core fans and participants.
Photo by: FANATICS
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Fanatics
STYLE POINTS:
Webster’s defines breakthrough as a “strikingly important advance.” What Fanatics has done in consolidating sports licensing intellectual property, retail, e-commerce and manufacturing rights is beyond strikingly important; it has turned a sleepy sports licensing industry on its ear.
Photo by: ON LOCATION EXPERIENCES
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On Location Experiences
STYLE POINTS:
The NFL hospitality business, On Location Experiences, entertained close to 50,000 guests across four days at the Super Bowl in Houston, creating unique on-site and off-site parties and concerts. The league’s official provider also offered unprecedented control and oversight of the NFL-licensed events.
Photo by: DALLAS COWBOYS
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The Star in Frisco
STYLE POINTS:
The Dallas Cowboys’ new headquarters and practice facility is a tourist attraction, and the result is a new model for NFL teams to adapt in their markets. In Greater Dallas, the Cowboys formed a partnership with a local school district to share the use of a 12,000-seat indoor stadium for high school football games in Frisco.
Photo by: ZUFFA LLC
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UFC 205
STYLE POINTS:
The biggest event in the history of the mixed martial arts promoter, and its first in New York, UFC 205 shattered records for gate revenue, attendance, commercial pay-per-view and social media impressions. Conor McGregor made history inside the octagon, becoming the first to hold multiple championships simultaneously.
