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Volume 21 No. 1
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NBA shifts League Pass feed for mobile viewers

It’s always interesting to hear league executives talk about trying to court younger viewers — the goal of just about every league, conference and team. It wasn’t surprising when NBA Deputy Commissioner Mark Tatum broached the topic at last month’s National Association of Broadcasters meeting in Las Vegas.

Tatum’s remarks focused on a mobile strategy, which is how most of the NBA’s younger viewers watch games, through apps like League Pass.

“We were using the traditional feed for TV and putting it on our mobile League Pass,” Tatum said. “We realized that the image was not made for mobile. We started producing games with a mobile-view package, which allows you to get more close-up shots and different camera angles. It’s a better experience.”

Tatum said younger viewers may be shifting away from traditional television, but that doesn’t mean they are shifting away from the NBA.

“They’re consuming more than ever. It’s just in a different way,” he said.