Rosenhaus adds baseball, eyes TV, coach lines
Drew Rosenhaus is expanding beyond football after nearly three decades in the agency business.
Rosenhaus Sports Representation has quietly hired an MLB agent and begun representing baseball players. Additionally, the Miami-based agency is interviewing coaches agents and broadcast agents to work at the agency concentrating on representing the firm’s many retired NFL player clients.
“We decided a little over a year ago that we are going to branch out into other sports,” said Rosenhaus, who owns the agency with his brother, fellow NFL agent Jason Rosenhaus.
“Jason came up with the idea that we had a big enough name and a big enough brand and enough of a reputation that we could branch out successfully to other sports,” he said.
Wyrick worked for two MLB representation firms — The Boras Corp., owned by Scott Boras, and Beverly Hills Sports Council — before becoming president of RSR Baseball.
The agency also plans to hire a person to work with its many current and former NFL clients who want to pursue a broadcast career, and another to work with potential coaches.
The agency represented 90 players on NFL rosters as of last week, and has represented hundreds of players in the NFL. Many have had careers in broadcasting or coaching after ending their playing careers.
Clients who have become coaches include Jessie Armstead of the New York Giants, Larry Izzo and Anthony Midget of the Houston Texans, and Jerome Henderson of the Atlanta Falcons. Former player clients Glenn Cook and Dan Morgan are executives with the Browns and Seahawks, respectively.
Clients who have become broadcasters include Warren Sapp, Antonio Pierce and D.J. Johnson, among others.
Drew Rosenhaus said that the agency in the past has referred clients to broadcasting and coaches agents, but no more.
The Rosenhaus brothers are looking to grow the agency organically through strategic hires, they said. The agency is funding the moves, and there is no outside investor.
|Brothers Drew (left) and Jason Rosenhaus with NFL client Antonio Brown
There is no time line for hiring the broadcasting agent or coaches agent, but Wyrick has been working at the agency for more than a year.
Wyrick played a year in the minors for the Baltimore Orioles organization before starting his career as an agent. He was certified by the MLB Players Association in 2010 and is based in Chandler, Ariz.
On joining the Rosenhaus organization, he said, “In an industry like this, when you have a chance to stay around and have the success that they’ve had, it speaks for itself.”
The Rosenhaus name has helped in the recruiting of baseball clients, Wyrick said. “The NFL is the biggest sport in the country right now, and their success over there has obviously helped us on the baseball side in terms of having a lot of respect and recognition.”
In addition to Wyrick, the agency has hired Barret Arthur, an attorney based in Chicago who was certified by the MLBPA in 2014, as RSR Baseball director of operations.
Jason Rosenhaus said he would likely get certified to represent MLB players, but Drew Rosenhaus said he would not.
“I have dabbled in baseball earlier in my career. At one time I represented [former MLB outfielder] Chuck Carr,” Drew Rosenhaus said. “And at one time I thought of representing players in different sports but decided a long time ago it would be best if Jason and I focused on the National Football League, which is my expertise and my love.”
Drew Rosenhaus is known nationally, but he’s especially well known in Miami, where he grew up and founded his business in 1988. South Florida produces many talented baseball players, one reason that he wanted to focus on that sport, he said. He said the agency could consider moving into other sports.
The move comes as NFL agent fees are under pressure, after the NFL Players Association passed an agent regulation making 1.5 percent the default fee. Drew Rosenhaus said that was not the reason for expanding into other areas of representation, noting the agency started on this plan in 2015.
The move also comes at a time of agency consolidation as well as private equity investments in the sports business. Many prominent team sports agents have sold their businesses over the years to larger agencies, but Rosenhaus never did.
“You never say never,” Drew Rosenhaus said. “But we’ve had so much success in the National Football League over the last three decades that we are a very successful brand. We’re in a good place right now where we can expand that brand.”