First Look podcast: Wal-Mart, 10th SBAs

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1. NBA preserved $1.5B in revenue at Disney, but losses are steep

2. NFL viewership is down 10%, but TV execs still see a powerful performance

3. Raising Seattle: The Leiweke brothers

5. When big leagues hit the pause button, esports were able to continue

6. ‘Bowl Season’: A college football rebrand

7. Busch keeps changing it up with NASCAR activation

8. Altius Sports Partners has a plan for NIL space ­— and two major clients

9. Four ways the business model has changed for esports

10. PGA Tour easing back into allowing fans, but don’t expect packed fairways

11. Empirical Empire: KAGR builds trust through data