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In-Depth

Innovative activations

Sponsors and brands get creative to connect on experiential, digital and social level

The key to a successful sports sponsorship hinges on how a deal is activated. And keeping an activation interactive and engaging is a moving target for brands and properties alike. Inside, we highlight eight innovative activations — from home run targets to first pitch memories, from players aiming basketballs through a sunroof to fans voting on esports all-stars — where the interests and goals of sponsors and properties aligned to deliver memorable, entertaining and inspiring experiences for fans and players alike.

Monster’s tantalizing home run reward

Starwood delivers for baseball fans

Raptors, Ford add digital content to deal

Bud Light contest creates esports all-stars

NHL deal pays off for U-Vend

Sunoco takes sound of track to fans

Delta, Sounders unite ‘Fabric’ of community

Nissan uses Rio rebrand for vehicle debut

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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