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Most Influential

50 Most Influential: No. 44 — Indra Nooyi / Adam Harter



GETTY IMAGES; PEPSICO


44
INDRA NOOYI

Chairman & CEO

PepsiCo


ADAM HARTER

Vice President, Cultural Connections

PepsiCo

CHANGE FROM 2015: -12

With league sponsorships across all four of America’s big stick-and-ball leagues, club deals with around half those teams, and one of the largest media budgets in sports, Pepsi’s prowess across sports is strong. Nooyi is the rare CEO actively engaged in the sports strategy, with her top concern being translating the power of Pepsi’s sports assets across the digital and social world.


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