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Volume 22 No. 7
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Jen Compton, TD Garden

Photo by: BRIAN BABINEAU / TD GARDEN

W
hile Jen Compton concedes with a laugh that there have been a few people in the sports industry who have asked her to explain exactly what her role as vice president of innovation and brand at the TD Garden involves, its ambiguity is what really excites her.

Jen Compton
TD GARDEN,
VICE PRESIDENT, INNOVATION
AND BRAND
“If I’ve learned anything from my time here with [arena owner and operator] Delaware North, it is that there is always going to be something bigger ahead, and whether that is taking a look at our daily business practices or guest experiences, there is always going to be a need to take innovation principles and help push the envelope in our thinking,” Compton said.

That push for innovation has manifested itself in a number of high-profile projects in the Boston area on which Delaware North has begun work recently, including TD Garden’s expansion and the mixed-use Hub on Causeway development, as well as partnering with the city to enhance and develop its City Hall Plaza.

For Compton, who’s been with TD Garden since 2004 but began in her new role in May, that means providing creative oversight to all business lines and to those key enterprise extension projects — something that can have the Massachusetts native overseeing game presentation and scoreboard changes one day but leading roundtables on optimizing concourse usage for fans and employees on another.

“I’m not sure if there’s another role like this from an arena perspective, but I think it speaks to the way that we’re approaching projects and how these are real opportunities for the organization to do something different and exciting,” she said. “I feel we all rally around these big opportunities and we feel like these are our moments to shine.”

— Ian Thomas

  • An attribute I look for when hiring: Team player.
  • A networking tip I’ve learned: Ask for key introductions.
  • Biggest challenge I face working in sports: Not controlling team performance.
  • Best advice I’ve received for career development: Truly understanding your strengths and seeking opportunities that exploit them.
  • Woman in sports business I’d most like to meet: Lisa Baird, CMO of the U.S. Olympic Committee. She’s a well-known and accomplished professional in the field and credited with major sponsorship, digital and branding successes. A post-Rio download with her would be fascinating.
  • Most memorable sporting event attended: Watching the Boston Bruins win the 2011 Stanley Cup Final (in Vancouver) from an almost-empty TD Garden with a group of associates and our friends and families.
  • Causes supported: I serve on the board of the TD Garden’s charitable arm, Garden Neighborhood Charities, in addition to supporting local causes in my hometown. We just wrapped up stuffing 5,000 backpacks and hosted our fifth annual Back to School Celebration to give students in Boston a jump on the school year.