Menu
Sports Business Awards

Best in Sports Event and Experiential Marketing

Momentum Worldwide
Why it could win:
  • Top-shelf clients that include American Express, Coca-Cola, the NCAA, Papa John’s and Verizon.
  • Creative use of technology, including hydrointeractive water displays and immersive virtual reality experiences.
  • Growth in revenue, clients and staff; strong success rate in pitches to potential clients.
Engine Shop
Why it could win:
  • Will lead activation for Mercedes-Benz at Mercedes-Benz Stadium in Atlanta.
  • Big jump in client activation days and a presence at the largest events, including the Super Bowl, the Masters and the U.S. Open tennis tournament.
  • Sharp rise in revenue, higher staff numbers and office growth, including a new office in Atlanta.
LeadDog Marketing Group
Why it could win:
  • Growth and client retention, including being named the sports marketing agency of record for both Audi and the NFL Players Association.
  • Partnered with media groups to showcase their content through live experiences, including ESPN’s SportsNation tour sponsored by Toyota.
  • Developed and led the official brand launch of the Drone Racing League and its 2016 racing season.
QuintEvents
Why it could win:
  • Renewed deals with primary clients including the NFL, NBA, Churchill Downs, College Football Playoff and UFC.
  • Developed and produced experiences for clients at the Super Bowl, Kentucky Derby, College Football Playoff national championship and the Formula One U.S. Grand Prix.
  • Skillful approach to interactive experiences, from simple photo opportunities to designing dedicated apps.
GMR Marketing
Why it could win:
  • Delivered experiences at nearly every major global sports event on the calendar.
  • Growth and retention of its client base, which now includes BP, FIFA, Google and the NFL.
  • Blanket presence at Super Bowl 50, executing more than a dozen programs for clients that included CBS and the NFL.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/05/16/Sports-Business-Awards/Event-Marketing.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/05/16/Sports-Business-Awards/Event-Marketing.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.