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Sports Business Awards

Best in Corporate Consulting, Marketing and Client Services

CAA Sports
Why it could win:
  • Helped negotiate JPMorgan Chase’s landmark naming-rights deal for the Golden State Warriors’ new arena.
  • Major revenue growth fueled by client retention and big wins on new business.
  • New hospitality thrust through acquisitions that led to the launch of CAA Premium Experience.
GMR Marketing
Why it could win:
  • Added insurance brands The Hartford and Esurance to the MLB sponsor roster.
  • Out front in establishing an e-sports practice.
  • Dominant agency among Super Bowl 50 activation; the agency’s largest presence ever at the event.
The Marketing Arm
Why it could win:
  • Scored agency-of-record status for Nissan, one of the biggest spenders in sports.
  • Strong revenue and personnel growth.
  • Dominant across college sports, highlighted by an innovative campaign for AT&T and Uber in college football.
Wasserman
Why it could win:
  • Heavy presentation of sponsors across leading sports properties, including the top five leagues and multiple PGA Tour events.
  • Another year of double-digit growth and EBITDA.
  • Outstanding record in employee diversity: 45 percent of its employees are female.
Optimum Sports
Why it could win:
  • Spearheaded Apple’s groundbreaking MLB integration, which was featured everywhere from dugouts and bullpens to MLB parking lots.
  • Unique combination of media and property acumen.
  • Sharp revenue growth reflected in an increased staff count at its New York and Chicago offices, and the addition of a Los Angeles location.
WME-IMG
Why it could win:
  • Winners in one of the biggest recent agency pitches, Anheuser-Busch InBev.
  • Major jump in revenue from representing some of the biggest spenders in sports, strong client retention, and multiple new business wins.
  • Doubled in-house agency personnel, especially in analytics, creative and research capabilities.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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