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Most Influential

50 Most Influential: No. 26 — Lucas Herscovici / Jorn Socquet


MARC BRYAN-BROWN; ANHEUSER-BUSCH


26

lucas 
herscovici

Vice President, Consumer Connections

Anheuser-Busch InBev

jorn 
socquet

Vice President, Marketing

Anheuser-Busch InBev

CHANGE FROM 2014: +11

Anheuser-Busch InBev may be the test case on whether an amalgam of traditional assets, like NFL rights, can combine with digital and experiential sports marketing assets and allow beer to continue as the most endemic sponsor in pro sports. Accordingly, the brewer’s influence exceeds its media and sponsorship budgets, which are already the largest in sports.


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