Menu
Game Changers

Lesley Eccles, FanDuel

Photo: FANDUEL
N
ot only has Lesley Eccles had a front-row seat to the meteoric rise of daily fantasy sports that has been one of the industry’s foremost stories of 2015, but she also is half of one of the leading husband-and-wife teams in the business.

One of FanDuel’s co-founders and the company’s executive vice president of marketing, Eccles has played a central role in making FanDuel a household name with sports fans, thanks in part to key partnerships with the NBA, a large group of NFL and NBA teams, and SiriusXM Radio, among others. Her active involvement in the earliest, often difficult, days of the company has given her a critical view into the challenges facing her husband, Nigel, FanDuel’s chief executive, and vice versa.

“If we hadn’t been in it together from the very beginning, we’d probably be divorced by now,”

Lesley Eccles
FanDuel | Co-founder;
Executive Vice President, Marketing
she said. “But we both know innately what the other is facing every day, and all of us founders have each had a clear role to play.”

FanDuel this summer closed on a $275 million Series E round of venture capital funding, designed in part to take the company and daily fantasy at large to even greater heights.

“People often say ‘Congratulations on the last year,’ and my thought is ‘Congratulations for what?’,” Eccles said. “Our work is not nearly done, and we have so much further to go. I think we’re only at the tip of the iceberg on making daily the default way to play fantasy. There is still a lot of consumer adoption to be had, and the world is going to look like a very different place in just a few months from now.”

— Eric Fisher

  • Notable professional achievement: Founding and growing FanDuel into a billion-dollar-plus company.
  • Best advice received: Don’t give up. The No. 1 killer of startups is that they give up. The early days were super tough, but I remember reading this fact somewhere, and it really stuck with me. We believed in the product from the beginning, and it’s wonderful when finally everyone else does too.
  • Causes supported: Several charities, including the World Wildlife Fund.
  • Woman in sports business I’d most like to meet: Dawn Hudson. Her marketing heritage is phenomenal, and I admire her immensely for moving from the CPG business into the NFL, where the marketing challenges are so different and so much more in the public eye.
  • Most memorable sporting event attended: The first time I ever attended a football game was when I was 6 years old. I went to a college football game in Oklahoma. I had never seen anything quite like it. It was the most exciting thing I’d ever experienced. I suspect it was more to do with the hot dogs and the cheerleaders than the on-field rivalries, but that feeling of excitement of a live event has stayed with me ever since.
  • If my colleagues were asked to describe me, they would say I: Make stuff happen and I am very honest in my approach.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2015/09/14/Game-Changers/Lesley-Eccles.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2015/09/14/Game-Changers/Lesley-Eccles.aspx

CLOSE