MasterCard has taken sponsorship of the New York Jets’ Jets Rewards frequency/loyalty program, which launched sans sponsorship last season.
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MasterCard is sponsoring the Jets Rewards program.
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Season-ticket holders are automatically enrolled in the card-based program, which also serves as their tickets, and about 80 percent of those were “meaningfully engaged” last season, according to Jets President Neil Glat. Cardholders earn points through a variety of activities, including attending games and listening to radio broadcasts, and they can earn rewards ranging from a Jets computer mouse to sideline game passes. The program has added a stored value component in its second year for use at MetLife Stadium concession stands. Glat said the long-term vision is to tie in more sponsors and affiliated retailers as reward destinations.
MasterCard supports with digital and direct mail, along with in-stadium digital signage. Fans loading their cards from a MasterCard product receive additional rewards.
MasterCard was one of a number of renewals that helped increase Jets corporate sales in the single digits. Other renewals included Dunkin’ Donuts, JetBlue, Microsoft, the New Jersey Lottery, Nike, Oxygen Media and Toyota. New sponsors are Celebrity Cruises, FanDuel, Modell’s, app provider OneUp Sports, Tire Pros and UPS.
