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U.S. Open storylines

As the U.S. Open gets underway, here are some of the more notable storylines


Serena Williams
Photo by: GETTY IMAGES

She could become the first player since Steffi Graf in 1988 to win the calendar year Grand Slam, meaning the Australian Open, French Open, Wimbledon and then U.S. Open. If she progresses through the tournament, the hype and media buzz is sure to grow, making this a rare year where more attention is placed on the women’s draw than the men’s.

ESPN
ESPN is in its first year covering the full tournament. If Williams reaches the final, that surely is a pleasant gift for the World Wide Leader — and no doubt more heartache for previous finals broadcaster CBS, which wanted to keep the event and suffered through some lackluster women’s finals.

NFL
The U.S. Open doesn’t usually compete with America’s biggest sport until the second week of the event, when the Thursday NFL kickoff game competes against the men’s quarterfinals, and the Sunday week one NFL games run up against the men’s final. This year on the tournament’s first day, however, another Manhattan court hearing is scheduled in the Tom Brady Deflategate case, an occurrence sure to suck some media oxygen from the event.

Photo by: GETTY IMAGES
Money
The U.S. Open is already arguably the most profitable annual sporting event in the world. Can it reach $300 million in revenue this year? If it doesn’t, it almost surely will next year, when planned renovations will allow for more spectators.

Nick Kyrgios
The talented Australian drew intense scorn within tennis this month for trash talking an opponent about someone sleeping with that player’s girlfriend. How will the New York crowds react?
Bud Collins
Photo by: GETTY IMAGES

Bud Collins
On the middle weekend, the U.S. Open will officially name the media center after the iconic tennis writer and broadcaster.

Format
Bowing to criticism from players, the U.S. Open is no longer contesting the first round over three days. Instead it will take place over two days, like at the other three Slams, meaning the tournament will end after 14 days, not 15, barring delays.

— Daniel Kaplan

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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