Omega President Stephen Urquhart oversees the watchmaker’s golf sponsorships that next year will include the company’s involvement with the PGA Championship, the Rio Olympic Games and the 2016 Ryder Cup.
But Urquhart isn’t done trying to expand the company’s golf portfolio.
“We are looking at one or two more markets,” Urquhart said by phone from Omega’s headquarters in Switzerland.
The company, along with Mercedes-Benz and Samsung, is a top-level patron sponsor of the PGA of America. The deals run in the seven figures annually.
Omega’s activation featured not just the typical displays on products and its player ambassadors, such as Sergio Garcia and Rory McIlroy, but also a display tied to next year’s Rio Games, where golf returns to the Olympics after more than a century. Omega is a TOP Olympic sponsor and pushed for the change.
Omega also sponsors the Ladies European Tour through a 10-year deal that began in 2014, and the company counts Michelle Wie and Stacy Lewis among its golf ambassadors. It handles its sponsorship deals in-house.
Urquhart gave no timetable on any future sponsorship opportunities in golf.
“We are looking at ladies’ tours,” he said. “We have ideas.”
