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Volume 23 No. 33
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Finding the next TV star

From YouTube to Twitter, executives mine nontraditional outlets to find new on-air talent
A group of trick shot artists called Dude Perfect has more than 6 million YouTube subscribers and nearly 775 million YouTube views. If you haven’t heard of them, ask your kids. They’ll know. ESPN executives know about them, too. The company’s talent department brought the five g...

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