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In-Depth

Big event strategy

Fans pack the Coke Zero Countdown at the March Madness Music Festival.
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From the Final Four to the MLB All-Star Game, leagues and sports properties are going deep into their playbook to improve the fan experience at marquee events. Find out some of the elements and attractions they’re using to take events to the next level.

What’s Inside

MLB puts local stamp on the Midsummer Classic

Darlington makes most of historic opportunity

No holding back for BNP Paribas Open

Golf tournament drives the conversation

College championships mix it up to broaden reach

NBA All-Star sets bar higher in each new market

NHL’s big event strategy is more big events

MLS: ‘Break out from the proverbial crowd’

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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