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In-Depth

Big event strategy

Fans pack the Coke Zero Countdown at the March Madness Music Festival.
Photo by: Getty Images

From the Final Four to the MLB All-Star Game, leagues and sports properties are going deep into their playbook to improve the fan experience at marquee events. Find out some of the elements and attractions they’re using to take events to the next level.

What’s Inside

MLB puts local stamp on the Midsummer Classic

Darlington makes most of historic opportunity

No holding back for BNP Paribas Open

Golf tournament drives the conversation

College championships mix it up to broaden reach

NBA All-Star sets bar higher in each new market

NHL’s big event strategy is more big events

MLS: ‘Break out from the proverbial crowd’

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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