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Volume 21 No. 35
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OneTwoSee to provide tech content for Comcast X1 platform

OneTwoSee, a Philadephia-based developer of second-screen experiences for sports, has signed a deal with Comcast to power an array of scores and statistics in the cable giant’s X1 cloud-based TV platform.

The partnership calls for OneTwoSee to enable live scores, statistics, analytics and other content in X1’s sports application. The content will combine a traditional second-screen companion experience with TV without any overlays or other opaque elements blocking the picture.

The content will be a free enhancement to the X1 Sports app.
Besides basic scores and statistics, the content OneTwoSee will provide includes win probabilities, hitting zones, spray charts and postgame reviews with fantasy scores. The enhanced offerings are scheduled to become available to X1 subscribers beginning Tuesday. Baseball will be the immediate focus, featuring every MLB game each day, and similar content for college and pro football will be added this fall.

The content will be offered as a free enhancement to the X1 Sports app and will not have advertising connected to it.

OneTwoSee has developed similar blended experiences for TV hardware manufacturers such as LG and Samsung, in essence creating a sports viewing experience akin to how financial content is shown on CNBC. But this latest alignment represents a significant increase in scale for the company, given Comcast’s X1 installed base of more than 5 million customers, a number that Comcast expects to expand to the majority of its total video customer base of about 22 million by next year.

“It’s a big step forward, and we’re not just throwing up numbers on the screen,” said Jason Angelides, OneTwoSee chief operating officer and co-founder. “We’re choreographing the content with what’s going on in the games.”

The additional processing power of the X1 cable boxes also allows for easier and more fluid navigation through the statistical content.

“We think this is a big enhancement in enabling that all-encompassing, lean-back experience,” said Preston Smalley, Comcast executive director of product management.

Future iterations of the product will include personalization features. OneTwoSee and Comcast plan to offer the ability to pick favorite teams to be featured within the X1 Sports app this fall, with the ability to spotlight favorite players next spring.