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Tighter bowl means fewer suites, but Red Wings free up space for amenities

Suites at the Red Wings’ new arena will be spacious and feature fireplaces and window shades controlled by a touch pad, said Tom Wilson, CEO of the team and Olympia Entertainment, the club’s parent company.

The new 20,000-seat facility will have two levels of 62 suites, down from the 86 suites at Joe Louis Arena, the team’s current home. The reduction is driven in part by the team’s intention to design a tighter bowl with more seats in the lower level.

The first level of 14 suites is 23 rows from the ice. A second premium level above contains the remaining 48 suites.
The team is reserving 10 suites for group sales. As of last Monday, 22 of the 52 suites available for sale were sold in the first six days after being introduced at the arena preview center built at Comerica Park.

The first individual buyers are existing suite holders at the Joe. The starting price is $275,000 for units with terms of seven and 10 years.

“We don’t really have a top price,” Wilson said. “It will change based on availability.”

The average size of a suite is 580 square feet. They range from 12 to 14 fixed seats and can fit 30 people, counting additional bar stools and standing room.

Every suite has a branding wall with five television screens. A fireplace is in the rear of the suite. A folding glass wall forms the back wall with views to the streetside-style concourse.

Restrooms are outside the suites, which freed up more space for other amenities inside the units, Wilson said.

The marketing center was designed in-house, with assistance from Street-Works, a New York firm. It includes a scale model of the entire development, providing all who pass through the facility with the vision for reinvigorating the district, Wilson said.

The Ilitch family stressed that the new arena maintain the tight feel of the Joe, but with more seats closer to the ice.

The new arena has 9,000 seats in the lower bowl compared with about 7,000 at Joe Louis Arena, said George Heinlein, HOK’s principal-in-charge.

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