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PGA Tour on Periscope: ‘We’re not unsure at all’
The PGA Tour took exception to the part of my column last week that described the tour as unsure of how to deal with streaming services like Periscope.
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VOTAW
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“We’re not unsure at all,” said Ty Votaw, chief marketing officer of the PGA Tour. “We have a phenomenal relationship with Twitter and Periscope.”
Votaw said the PGA Tour does not stream anything that runs afoul of its partners’ copyrights. The press conferences it streams via Periscope, for example, do not compete with its media partners.
Votaw also hit back at the suggestion that there’s an inconsistency between the PGA Tour’s use of Periscope and its decision to revoke journalist Stephanie Wei’s credential for using the streaming service during part of a practice round. He said the PGA Tour took action against Wei after several previous warnings. He added that the tour took action to protect its media partners’ copyrights.
The PGA Tour has been making interesting moves in the digital space.
A Snapchat post at the Phoenix Open attracted 21 million views, and one at The Players Championship amassed 13 million.
