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Volume 23 No. 23
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More changes as MLB business reorganization continues

Editor's note: This story is revised from the print edition.

Bob Bowman, MLB president of business and media, has filled out the senior executive team reporting to him as the league continues its comprehensive business reorganization under new Commissioner Rob Manfred.

Under a series of changes (see chart) in development for the past several months, Noah Garden has been promoted to executive vice president of business for MLB and will manage an array of league business lines, including sponsorship and licensing. Chris Tully, elevated to executive vice president of media, will oversee national television and now work more extensively on the sport’s relationships with regional sports networks.

Joe Inzerillo, a key figure in MLB Advanced Media’s substantial prowess in live video streaming and digital product development, will become chief technology officer for the entire sport. Kenny Gersh, MLBAM’s chief business development representative since 2006, has been elevated to executive vice president of business for MLBAM and will be a key figure in the day-to-day operation of the sport’s digital arm.

Bowman also executed a series of changes in his legal and financial staff, including promotions for several longtime league attorneys. He outlined the leadership shifts last week at a meeting in New York of baseball’s newly merged business board of directors, which previously encompassed MLBAM and MLB Enterprises.

“We’re trying to flatten our organization so that decisions are made more quickly, issues get surfaced faster, and we can give people who’ve earned it a broader responsibility,” Bowman said.

Several other senior executives at MLBAM such as Dinn Mann, executive vice president of content, will remain in their roles and continue to report directly to Bowman.

The recent promotions and reassignments, aimed in part at creating a more consumer-focused organizational structure, continue a period of marked change at MLB during the early days of the Manfred administration. In December, Manfred led a senior-level overhaul in preparation for his elevation to baseball’s top position, naming seven executives, including Bowman, who report directly to him.

Soon afterward, longtime MLB broadcasting executive Rob McGlarry was promoted to take over day-to-day operations of MLB Network, the league-run cable channel.

Since then, several longtime MLB executives have left the league, including former executive vice president for business Tim Brosnan, senior vice president of licensing Howard Smith, and senior vice president of international operations Paul Archey. The duties of Brosnan and Smith were redistributed in the reorganization and will largely be handled by Bowman and Garden.

A search is underway to replace Archey, who left to become the president of the University of Kentucky Sports & Campus Marketing.

MLB last week also absorbed MLB Productions, the league’s in-house TV and video production division, into the MLB Network. The move created a job loss of slightly less than half of MLB Productions’ 58 employees, but is aimed at creating a more efficient operational structure for the creation of video content for the league and its distribution partners.