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Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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To be the Super Bowl, or not to be: That is the question

January 19, 2015
“The goal is not to be the Super Bowl. The goal is to be more collegiate than that.” — Arkansas AD Jeff Long, chairman of the CFP selection committee “Why try to be like the Super Bowl or the Final Four? Be different.” — Former Chick-fil-A CMO Steve...

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