.ashx)
Fans cheer on the Memphis Tigers.
Photo by: GETTY IMAGES
Fans who are “very” or “somewhat” interested in college basketball or college football
| |
College BASKETBALL |
College FOOTBALL |
| Men |
64.8% |
64.5% |
| Women |
35.2% |
35.5% |
| |
College BASKETBALL |
College FOOTBALL |
| Men 18-34 |
19.1% |
18.2% |
| Men 35-49 |
16.8% |
16.7% |
| Men 50 or older |
28.9% |
29.6% |
| Women 18-34 |
9.7% |
10.2% |
| Women 35-49 |
8.5% |
8.7% |
| Women 50 or older |
17.0% |
16.7% |
| |
College BASKETBALL |
College FOOTBALL |
| White |
71.1% |
74.4% |
| Black/African-American |
15.2% |
11.7% |
| Asian |
2.5% |
2.3% |
| Other, non-Hispanic |
2.8% |
2.9% |
| Spanish/Hispanic |
8.5% |
8.7% |
| |
College BASKETBALL |
College FOOTBALL |
| High school graduate or less |
35.4% |
36.7% |
| Any college |
64.6% |
63.3% |
| Any college graduate |
33.4% |
31.4% |
| Any postgraduate work or postgraduate degree |
15.8% |
14.4% |
Top 10 market areas, based on fans who said they are “very” or “somewhat” interested in college basketball or college football
| Rank |
Market |
Fans |
| 1 |
Lexington, Ky. |
57.3% |
| 2 |
Louisville, Ky. |
56.8% |
| 3 |
Syracuse, N.Y. |
45.7% |
| 4 |
Greensboro/High Point/Winston-Salem, N.C. |
44.5% |
| 5 |
Columbus |
42.6% |
| 6 |
Kansas City |
41.2% |
| 7 |
Raleigh/Durham, N.C. |
40.7% |
| 8 |
Knoxville, Tenn. |
37.0% |
| 9 |
Cincinnati |
36.9% |
| 10 |
Des Moines/Ames, Iowa |
36.6% |
| Rank |
Market |
Fans |
| 1 |
Birmingham, Ala. |
64.2% |
| 2 |
Columbus |
61.6% |
| 3 |
Oklahoma City |
54.8% |
| 4 |
Mobile, Ala./Pensacola, Fla. |
54.0% |
| 5 |
Knoxville, Tenn. |
53.8% |
| 6 |
Jacksonville |
52.0% |
| 7 |
Des Moines/Ames, Iowa |
50.2% |
| 8 |
Toledo, Ohio |
48.4% |
| 9 |
Tulsa |
48.1% |
| 10 |
Little Rock/Pine Bluff, Ark. |
47.7% |
The following are results of the Turnkey Sports Poll taken in November.
Which of the following brands best activates its college sports sponsorship?
| Allstate |
23% |
| Home Depot |
22% |
| Capital One |
11% |
| Dr Pepper |
10% |
Note: Only top responses shown
If you were a property negotiating a sponsorship deal with the Dr Pepper Snapple Group, would you sell the deal at a premium, discount or with terms similar to a deal with Coca-Cola or Pepsi?
| At a premium |
17% |
| Similar to Coca-Cola and Pepsi |
57% |
| At a discount |
23% |
| Not sure / No response |
3% |
Members of which of the following committees have the most difficult task?
| College Football Playoff Committee |
51% |
| MLB Pace of Play Committee |
30% |
| March Madness Selection Committee |
15% |
| Not sure / No response |
4% |
College athletes should be able to receive paid endorsements.
| Yes |
35% |
| No |
38% |
| Maybe / under some circumstances |
27% |
What do you think is the most important issue facing higher education with regard to college athletics?
| Disparity between revenue-generating and nonrevenue- generating sports |
33% |
| Exploitation of college athletes |
32% |
| Role and contribution of athletics to higher education |
27% |
| Disparity in college athletics based on gender |
4% |
| Other |
3% |
| Not sure / No response |
1% |
Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. The survey covered more than 2,000 senior-level sports industry executives spanning professional and college sports.
The following are highlights from Octagon’s Passion Shift, a survey of more than 7,000 U.S. sports fans. The survey, conducted in 2014, explores how fans consume and share their passion for sports across digital media, in-home and in-stadium.
13% — use a mobile device to access the Internet for sports-related info
11% — use a mobile device to call a friend to discuss the game
8% — use a computer to email a friend related to the game
22% — use a mobile device to text/email a friend related to the game
11% — use a computer to receive/post social media updates related to the game
14% — use a mobile device to receive/post social media updates related to the game
23% — use a mobile device to access the Internet for sports-related info
38% — use a mobile device to take pictures or video
20% — use a mobile device to call a friend to discuss the game
41% — use a mobile device to text/email a friend related to the game
23% — use a mobile device to receive/post social media updates related to the game
18% — use their mobile device to connect to the stadium/arena’s Wi-Fi network
Source: Octagon Passion Shift
