getty images (5); photo illustration getty images by corey M. edwards
Thinking about the past decade in
sports and live entertainment, the four
executives you would put on the Mount
Rushmore of Sports Executives:
| David Stern |
47% |
| Phil Knight |
39% |
| Bud Selig |
31% |
| Roger Goodell |
30% |
Responses 1,378
Note: Respondents could make four selections.
League most likely to
lose ground versus its
competitors over the
next 10 years:
| MLB |
40% |
| NFL |
28% |
| NHL |
20% |
| NBA |
12% |
Responses 1,370
Best Olympic Games
of the past decade:
| London |
33% |
| Beijing |
22% |
| Vancouver |
21% |
Responses 1,360
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Biggest sports business
stories of the past decade:
| Mobile technology and the change in sports media consumption |
29% |
| Concussions/player safety |
28% |
| Changing face of college sports (conference realignment, legal challenges, autonomy, etc.) |
27% |
| Performance-enhancing drugs, headlined by Lance Armstrong and Alex Rodriguez |
27% |
| Criticism of NFL leadership after league’s handling of Ray Rice case |
21% |
Responses: 1,364
Note: Respondents could make three selections.
Thinking about the past decade, the
four team owners you would put on the
Mount Rushmore of Team Owners:
| Robert Kraft |
58% |
| George Steinbrenner |
58% |
| Mark Cuban |
53% |
| Jerry Jones |
39% |
Responses: 1,378
Note: Respondents could make four selections.
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Biggest threat to the sports industry in the next 10 years:
| Live experience keeping pace with at-home experience |
35% |
| Rising cost of attendance |
21% |
| Burst of media rights fees bubble |
14% |
| Safety and security concerns |
11% |
| Effects of technological advancements on consumer behavior |
11% |
| Pro sports image issues |
8% |
Responses: 1,368
Your dream position to play:
| Pitcher in MLB |
31% |
| Quarterback in the NFL |
25% |
| Point guard in the NBA |
19% |
| Forward in the EPL |
13% |
Responses: 1,353
In 2005, readers chose “disconnect with fan base” as the biggest threat to
sports. No surprise in 2009, in the midst of the recession, readers chose the
economy as the biggest threat to sports.
Compared to 10 years ago, your current level of job satisfaction:
| Happier |
57% |
| Comparable |
34% |
| Less happy |
10% |
Responses: 1,364
In the next 10 years, changes that you expect to have taken place:
| One of the top four U.S. leagues has started a franchise overseas |
61% |
| College sports athletes are paid to play |
60% |
| A U.S. city has won a bid to host the Olympics |
53% |
| The U.S. has won a bid to host the World Cup |
41% |
| Capacity for new venues is smaller than today |
33% |
| The NFL is no longer the No. 1 sport in the U.S. |
20% |
Responses: 1,366
Note: Respondents could make multiple selections.
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Most influential woman in the sports business industry in the last decade:
| Billie Jean King |
21% |
| Val Ackerman |
19% |
| Jeanie Buss |
14% |
Responses: 1,321
