Republican candidates and political action committees outspent their Democratic counterparts for sports-based ad spending in our measured markets. According to our research, 42 percent of the ad spending came from Republican PACs, with 24 percent from Republication candidates. Democratic candidates and PACs each spent 16 percent of the sum.
| Buyer |
Money spent |
Percentage of total $ |
| Democrat |
$2,406,539 |
16% |
| Democratic PAC |
$2,272,890 |
16% |
| Independent |
$256,450 |
2% |
| Republican |
$3,464,325 |
24% |
| Republican PAC |
$6,119,685 |
42% |
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| ATLANTA: $931,265 (107 spots) |
| Democrat |
$163,400 |
| Democratic PAC |
$15,000 |
| Republican |
$620,865 |
| Republican PAC |
$132,000 |
| BOSTON: $312,690 (23 spots) |
| Democrat |
$35,000 |
| Democratic PAC |
$218,000 |
| Republican |
$22,690 |
| Republican PAC |
$37,000 |
| CHARLOTTE: $1,443,110 (227 spots) |
| Democrat |
$175,525 |
| Democratic PAC |
$325,300 |
| Republican |
$318,885 |
| Republican PAC |
$623,400 |
| CHICAGO: $1,466,100 (160 spots) |
| Democrat |
$775,000 |
| Democratic PAC |
$55,000 |
| Republican |
$503,100 |
| Republican PAC |
$133,000 |
| CINCINNATI: $493,705 (187 spots) |
| Democrat |
$92,820 |
| Democratic PAC |
$15,000 |
| Republican |
$190,885 |
| Republican PAC |
$195,000 |
| CLEVELAND: $28,025 (8 spots) |
| Republican |
$28,025 |
| COLUMBUS: $6,000 (3 spots) |
| Republican |
$6,000 |
| DENVER: $2,133,130 (275 spots) |
| Democrat |
$23,030 |
| Democratic PAC |
$309,840 |
| Republican |
$403,300 |
| Republican PAC |
$1,396,960 |
| DETROIT: $160,950 (24 spots) |
| Democrat |
$5,300 |
| Republican |
$121,650 |
| Republican PAC |
$34,000 |
| GREEN BAY: $492,090 (117 spots) |
| Democrat |
$246,835 |
| Republican |
$121,545 |
| Republican PAC |
$123,710 |
| JACKSONVILLE: $240,150 (78 spots) |
| Democratic PAC |
$90,650 |
| Republican PAC |
$149,500 |
| KANSAS CITY: $649,050 (179 spots) |
| Democrat |
$1,400 |
| Independent |
$256,450 |
| Republican |
$109,200 |
| Republican PAC |
$282,000 |
| MIAMI: $533,300 (50 spots) |
| Democratic PAC |
$120,900 |
| Republican PAC |
$412,400 |
| MILWAUKEE: $444,975 (83 spots) |
| Democrat |
$171,025 |
| Democratic PAC |
$2,800 |
| Republican |
$271,150 |
| MINNEAPOLIS: $657,700 (114 spots) |
| Democrat |
$147,200 |
| Democratic PAC |
$138,950 |
| Republican |
$64,500 |
| Republican PAC |
$307,050 |
| NEW ORLEANS: $460,374 (42 spots) |
| Democrat |
$29,929 |
| Democratic PAC |
$63,790 |
| Republican |
$147,620 |
| Republican PAC |
$219,035 |
| ORLANDO: $616,650 (148 spots) |
| Democratic PAC |
$197,055 |
| Republican PAC |
$419,595 |
| PHILADELPHIA: $79,800 (9 spots) |
| Democrat |
$50,800 |
| Democratic PAC |
$7,500 |
| Republican |
$21,500 |
| PHOENIX: $767,250 (105 spots) |
| Democrat |
$190,600 |
| Democratic PAC |
$298,750 |
| Republican |
$54,800 |
| Republican PAC |
$223,100 |
| RALEIGH: $930,825 (223 spots) |
| Democrat |
$37,300 |
| Democratic PAC |
$171,275 |
| Republican |
$174,705 |
| Republican PAC |
$547,545 |
| SACRAMENTO: $469,975 (48 spots) |
| Democrat |
$150,525 |
| Democratic PAC |
$82,400 |
| Republican |
$126,300 |
| Republican PAC |
$110,750 |
| SAN DIEGO: $336,480 (99 spots) |
| Democrat |
$83,850 |
| Democratic PAC |
$31,400 |
| Republican |
$157,605 |
| Republican PAC |
$63,625 |
| TAMPA: $866,295 (130 spots) |
| Democrat |
$27,000 |
| Democratic PAC |
$129,280 |
| Republican PAC
|
$710,015 |
