Group Created with Sketch.
Volume 23 No. 33
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Endurance platform reinvigorates marketing of chocolate milk

Once blamed for making American kids fat, chocolate milk has revamped its image as a health product through a careful marketing strategy across endurance sports. The Milk Processor Education Program, which markets the U.S. milk industry, has promoted chocolate milk as a post-workout drink for ath...

Already a Subscriber?



Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.