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Volume 21 No. 1
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Summer Reading

Another peek at executives’ beach books

Professor and attorney, Mark H. McCormack Sport Management Department, Isenberg School of Management, University of Massachusetts

Some work-related reading first:
“The Business of Sports: Cases and Text on Strategy and Management,” by George Foster, Stephen Greyser and Bill Walsh
I enjoyed watching George teach using case problems in his class at Stanford Business School.

After that, the relaxation reading list:
“Dave Pelz’s Short Game Bible,” by Dave Pelz
Pelz’s books are outstanding. My short game always needs work; it’s so important in golf.
“Missing You,” by Harlan Coben
One of my favorite authors. I have read ALL of his books and I am looking forward to another thrilling mystery.

“David and Goliath: Underdogs, Misfits and the Art of Battling Giants,” by Malcolm Gladwell
I am looking forward to the “Gladwellian” perspective.

Senior vice president of news and talent, NBC Sports Group

Currently reading: “Mr. Mercedes,” by Stephen King

Just finished: “Hard Choices,” by Hillary Rodham Clinton

Planning to read:
“Eleven Rings,” by Phil Jackson and Hugh Delehanty
“Michael Jordan: The Life,” by Roland Lazenby
“One Nation,” by Ben and Candy Carson

And re-reading:
“How to Win Friends and Influence People,” by Dale Carnegie.
 I try to re-read it at least once every couple of years. It’s a quick read over the Labor Day holiday.

President, Sacramento Kings

Just finished “David and Goliath,” by Malcolm Gladwell.

Now reading “Creativity, Inc.,”  by Ed Catmull and Amy Wallace.

In the on-deck circle is “Predictably Irrational,” by Dan Ariely.

Chief marketing and revenue officer, Breeders’ Cup

“Spartan Up,” by Joe De Sena
Joe De Sena has been a successful entrepreneur in multiple industries, with his latest business success the global expansion of the Spartan Races. This book reinforces the quality of perseverance toward overcoming mental and physical obstacles and achieving peak performance in life.
“The Conscious Parent,” by Dr. Shefali Tsabary
Every day I try to instill and teach my three kids about responsibility and their empowerment as a path to future success — this book is a great read for parents of all ages.
 “Jab, Jab, Jab, Right Hook,” by Gary Vaynerchuk
Gary is an exceptional thinker and leader in making sense of the social world. I am looking forward to his usual great insights into a subject matter we are all trying to better understand, “how to tell your story in a noisy social world.”
 “The Art of Selling to the Affluent,” by Matt Oechsli
I’m hoping this is a valuable read as the subject matter is extremely relevant to my current capacity of working for the Breeders’ Cup and within the “Sport of Kings.”
 “Eat What You Kill,” by Ted Scofield
This is an excellent, quick and entertaining read written by my friend Ted, a first-time author who fulfilled his lifelong dream. He’s off to a great start as the producer of “Wall Street” and “American Psycho” [and] has already optioned the movie rights.

Chief operating officer, NASCAR

I usually have two to three books on the go at the same time. The combination of summer reading at the pool/beach and the weekly travel allows time to read a bit more. Two books currently:
“The Art of Racing in the Rain,” by Garth Stein
This book is a total delight and I have not been able to put it down. When my racing friend told me that I must read it, I thought I was going to read a high-tech motorsports book about the complexity of racing in the elements. Instead, it is a well-told story about humanity and the challenges that we go through in everyday life, but with a twist. The story is told by Enzo, who is the lead character’s dog, which makes it both interesting and hilarious. A fun summer read.
“Outliers,” by Malcolm Gladwell
I’ve always enjoyed reading Gladwell’s books, such as “The Tipping Point” and “Blink,” as they offer a thought-provoking and contrarian view of things, events and happenings. “Outliers,” in this respect, does not disappoint. Gladwell challenges what many of us have grown up to believe: Innate intelligence, hard work and ambition are the keys to success. Although important, Gladwell believes something more is going on. What we do as part of a community and society matters just as much as what we do individually to garner success in life and business. Although a bit heavier on research and statistics, it is an easy and inspiring summer read.

Chief revenue and marketing officer, Washington Nationals

When I do have five minutes, I have been reading “Coco Chanel: The Legend and the Life,” by Justine Picardie.

Executive vice president of business operations, Chicago Bulls

I have a ton of books queued up on my nightstand at home:
“Man’s Search for Meaning,” by Viktor Frankl
“Do You QuantumThink?” by Dianne Collins
“Good to Great,” by Jim Collins
“Unbroken,” by Laura Hillenbrand
“The Passage of Power,” Robert Caro’s biography of Lyndon Johnson
“Freakonomics,” by Steven Levitt and Stephen Dubner
“Sway,” by Ori and Rom Brafman