|Novant Health also receives suite-level branding inside Time Warner Cable Arena.
Financial terms of the deal were not disclosed.
North Carolina-based Novant is a founding sponsor of the franchise. Along with putting the company’s name in front of both team benches, the new, enhanced deal includes suite-level branding inside Time Warner Cable Arena.
NBA writer John Lombardo and editor Tom Stinson discuss what the Clippers' sale price means for overall franchise values, why it is an outlier and what its impact could be on team partners.
Amy Brooks, executive vice president of the NBA’s team marketing and business operations division, said at the NBA Finals to expect at least 10 of the league’s 30 teams to have floor apron signage deals by the start of the 2014-15 season. The league approved the apron sponsorships last June, but just six teams signed apron deals last season.