Coast to Coast
Bills, Tim Hortons extend 5 years
The Buffalo Bills and Tim Hortons reached a five-year extension that includes the branding of one of Ralph Wilson Stadium’s six new gates. The Tim Hortons gate will have a three-dimensional version of the company’s coffee cup atop the gate pylon.
Dunn Tire extends with Bills
The Bills and Dunn Tire extended their marketing sponsorship, keeping the retailer as the official tire dealer of the team. Financial terms of the deal were not disclosed. As part of the agreement, Michelin has been named the official tire of the Bills.
Cubs, Sox seek partner to name Cup
The Chicago Cubs and White Sox are searching for a corporate partner to put its name on the Crosstown Cup trophy, according to a Crain’s Chicago Business report. Both sides have been trying to find a new sponsor for the series since neither retained BP as a corporate partner after the 2012 season.
Voters renew sin tax to support facilities
Cuyahoga County (Ohio) voters last week overwhelmingly approved a cigarette and alcohol tax renewal to support Cleveland sports facilities, according to an Akron Beacon Journal report. The tax is expected to raise $260 million over the next 20 years to repay debts on athletic facilities for the Browns, Cavaliers and Indians.
Partners expand with Byron Nelson
Four long-standing partners of the HP Byron Nelson Championship will become the tournament’s first Premier Sponsors. Anheuser-Busch, AT&T, Bank of America and the Irving Convention and Visitors Bureau all have expanded their commitment to the PGA Tour event.
Colts release 2,000 season tickets
The Indianapolis Colts last week made about 2,000 season tickets available for the 2014 season after about 95 percent of the team’s season-ticket holders renewed their seats, according to an Indianapolis Star report. The team has a season-ticket waiting list of about 7,000.
Mayor proposes different MLS site
Miami-Dade County Mayor Carlos Gimenez last week upended negotiations with David Beckham and his investors by proposing that the group consider building an MLS stadium on the downtown waterfront, but not at PortMiami, according to a Miami Herald report. Gimenez proposed filling a massive boat slip between Museum Park and AmericanAirlines Arena.
Kawasaki titling AMA Pro weekend
Kawasaki Motors and New Jersey Motorsports Park reached a new partnership that will see the company become the title sponsor for AMA Pro Road Racing’s visit to the facility this fall. The weekend of Sept. 13-14 will be branded as the Kawasaki Devil’s Showdown.
U.S. Cellular not renewing arena deal
U.S. Cellular is not going to renew its naming-rights deal at the U.S. Cellular Arena, according to a Milwaukee Journal-Sentinel report. The agreement will expire May 31. The original agreement began in 2000 and was renewed in 2007. The arena is home to the University of Wisconsin-Milwaukee men’s basketball team and the MISL Milwaukee Wave.
|“Our Game,” commissioned by the Minnesota Twins, has been reproduced as 600 limited-edition prints and 30 full-size canvas reproductions.
‘Our Game’ painting depicts Target Field
A new All-Star Game commemorative print by Minnesota sports artist Terrence Fogarty, “Our Game,” depicts a vista of Target Field and a Twin Cities skyline behind a group of young players on the field. Proceeds from the sale of “Our Game” prints will benefit the Minnesota Twins Community Fund.
|Personal messages filled the ice at the Devils’ inaugural Friends & Family event.
The New Jersey Devils held their inaugural Friends & Family Paint and Skate last month, where more than 600 fans were invited to paint personal messages on the ice at Prudential Center, skate at the AmeriHealth Pavilion and enjoy a number of family activities.
IndyCar considers Grand Prix fest
The Verizon IndyCar Series is exploring a race at NOLA Motorsports Park outside New Orleans. The potential three-day festival would culminate with the Grand Prix of Louisiana. Andretti Sports Marketing would organize the event.
Cosmos, radiology center renew deal
Main Street Radiology renewed its partnership as the New York Cosmos’ official imaging center. MSR has three offices in Bayside and Flushing and will be expanding to western Queens with a fourth office this fall.
OSEG, Pepsi reach multiyear deal
The Ottawa Sports and Entertainment Group reached a multiyear deal with Pepsi as an official supplier for OSEG sports teams and the city’s new downtown sports and entertainment venue, TD Place. Pepsi will get signs at TD Place, home of the CFL Ottawa Redblacks and the Ottawa Fury of the NASL.
Sea Dogs partner with Cross Insurance
Cross Insurance and the Portland Sea Dogs reached a partnership that makes the agency the official insurance broker of the team. Cross Insurance will maintain a visible presence this season at Hadlock Field, home to the Class AA affiliate of the Boston Red Sox.
SANTA CLARA, CALIF.
Niners’ practice facility gets SAP name
The San Francisco 49ers’ new practice facility was officially renamed the SAP Performance Facility. SAP, a business software and analytics firm, has naming rights to the building as a founding partner for Levi’s Stadium, a deal announced in September 2012. The practice facility sits next to the new stadium.
Cano to help design Wilson gloves
Wilson Sporting Goods reached a baseball glove endorsement deal with Seattle Mariners second baseman Robinson Cano, whose status as part of the Wilson Advisory Staff will allow him to offer input on glove designs.
Bucs welcome ‘rookies’ to program
|Five Florida Hospital locations are outfitting babies with Buccaneers gear and perks.
Great Clips extends title sponsorship
Great Clips signed a two-year extension to continue as the title sponsor of the NASCAR practice day at Sonoma Raceway. The Great Clips Fast Friday on June 20 will feature two Sprint Cup Series practice sessions ahead of the Toyota/Save Mart 350.
Geico presents Wizards’ playoff round
Geico returned as the presenting partner of the Washington Wizards’ second round of home playoff games against the Indiana Pacers. The team will continue to use the playoff tag line “dcRising” and encourages fans using social media to use the hashtag #dcRising.
Manulife stays with LPGA event
Manulife will continue to be the title sponsor of the Manulife Financial LPGA Classic for at least two more years. Waterloo is home to Manulife’s Canadian Division headquarters. The tournament will remain in the Waterloo region for the next two years, the only global sporting event in the area.
COAST TO COAST — BEYOND THE COASTS
Team hires firms for website launch
Scottish Premiership side Aberdeen FC appointed digital sports agency Sotic to help launch its new website. Sotic will work with Opta on performance and match data delivery, Perform for live streaming and on-demand multimedia, Opentext for content, asset and customer experience management and Highwinds for content delivery.
F1 race planned for capital city
Emir Cup signs telecom partner
Former England cricketer Kevin Pietersen will open an academy in Dubai in October with India earmarked as his second destination, according to a PTI report. The report quoted Pietersen: “Kids from 7 to 18 years of age will be part of the academy. There will be different courses and we will encourage kids from all over the world to come to take up the course for two weeks.”
Commonwealth Games on the bus
JEDDAH, SAUDI ARABIA
New stadium built to FIFA standards
Ukrainian Cup final in limbo this week
No 2022 Games bid for Oslo
Utility firm signs with French Open
Sheffield drops Puma, adds Sondico
FCVs to transport 2020 athletes
WEST BROMWICH, ENGLAND
West Brom, Adidas extend contract
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