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SBJ/Feb. 17-23, 2014/Marketing and Sponsorship
SportsNet LA using Dodgers stars, history in campaign
Published February 17, 2014, Page 7
Less than two weeks before one of the most anticipated network launch dates, the Los Angeles Dodgers’ network, SportsNet LA, is rolling out its biggest marketing push yet around the channel. The campaign breaks in full this week and includes TV, radio, digital, billboards and prin...