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SBJ/Feb. 17-23, 2014/In Depth
Where NASCAR should look for growth
Youth and Hispanic markets hold the key, but not at the expense of core audience
Published February 17, 2014, Page 18
We asked NASCAR stakeholders to give their take on how the sport could grow. From track presidents to sponsors, they realize the importance of attracting a younger and more diverse crowd. But they also acknowledge the need to protect the core fan base that built NASCAR into what it is tod...