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SBJ/Feb. 17-23, 2014/In Depth
ISC tracks turn to AEG for advice on upgrades
Published February 17, 2014, Page 17
The strategy behind the $400 million renovation of Daytona International Speedway is to build on the major league business model for developing a facility tied to founding partners and branded sponsorship zones starting at the entry gates. To get there, International Speedway Corp., own...