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Volume 21 No. 2
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Longtime Giants executive will lead Super Bowl L marketing, communications

The Super Bowl L Host Committee hired a former San Francisco Giants executive to lead marketing, communications and partnerships for the 2016 event.

Pat Gallagher, who was the senior vice president of business operations for more than two decades with the Giants, begins immediately.

In his new job, Gallagher will oversee a wide range of areas. “My job is to find the money and tell people about [the Super Bowl] and let people in Northern California know what this all means,” he said.

“Pat is one of the most innovative leaders in the sports and entertainment industry, so we are thrilled to have someone of his caliber joining our team,” said Keith Bruce, CEO of the committee.

Super Bowl L will be held in February 2016 in Santa Clara’s Levi’s Stadium. It will be the first time since 1985 that the Bay Area has hosted the game.

While the NFL is in charge of putting on the game, the host committee has a number of critical duties, including event operations and logistics, fan experiences, marketing, fundraising partnerships, hospitality and security.

The Super Bowl host committee has raised more than $25 million from companies such as Apple, Google, Intel and Yahoo.

— Eric Young, San Francisco Business Times