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Reader Survey

Reader Survey: NHL


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Face of the NHL:

Sidney Crosby 68.0%
Alexander Ovechkin 9.0%
Patrick Kane 5.0%

Responses 639

Sponsors that do the best job activating around the NHL:

Bridgestone 37.9%
MillerCoors/Molson Beer 30.8%
Tim Hortons 24.5%
Verizon Wireless 20.1%
Geico 19.4%

Note: Respondents could select three.

Responses 731

How well has the NHL rebounded from the effects of the two recent lockouts?

Fully recovered 27.1%
Somewhat recovered 49.1%
No change 7.9%
Somewhat declined 9.7%
Greatly declined 3.1%

Responses 831

NHL team that has shown the most innovation in its business practices in the last five years:

Chicago Blackhawks 21.6%
Los Angeles Kings 12.6%
Pittsburgh Penguins 7.7%
Boston Bruins 7.3%

Responses 699


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Holding six outdoor NHL games in the 2013-14 season is:

Too many 60.0%
The right amount 29.6%
Too few 4.3%

Responses 822


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Most effective NHL team owner:

Rocky Wirtz
(Chicago Blackhawks)
32.4%
Mike Ilitch
(Detroit Red Wings)
16.0%
Jeremy Jacobs
(Boston Bruins)
11.4%
Mario Lemieux/Ron Burkle
(Pittsburgh Penguins)
11.1%

Responses 756


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Least effective NHL team owner:

Charles Wang
(New York Islanders)
14.2%
James Dolan
(New York Rangers)
12.5%
Vincent Viola
(Florida Panthers)
11.4%
George Gosbee
(Phoenix Coyotes)
10.9%

Responses 727

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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