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People and Pop Culture

Bob Puccini, SFIA; Mizuno USA

The leader of the sports and fitness industry trade association talks about the work required to get more people in the game, as well as how his own company, Mizuno USA, handles a shifting marketplace.

T he epidemic of inactivity in the U.S. is our biggest issue. It’s the big elephant in our room. A lot of our members are doing well now as far as sales, but this could all be upside for us. We’ve come a long way as an industry in identifying this as our biggest issue; n...

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